The Grand 2026 LEAD SCENT International Fragrance Annual Summit Concludes Successfully
As seasons shift, a brand-new journey unfolds. On February 11, the 2026 LEAD SCENT International Fragrance Annual Summit grandly opened under the theme "LEAD SCENT - Lead into the Future". All LEAD SCENT team members gathered together. Rooted in the resilient spirit of bamboo, we witnessed our solid growth and breakthrough achievements; bearing the grace of chrysanthemums, we conveyed heartfelt gratitude for lasting companionship. Through honoring outstanding contributors, discussing future development and joyful get-togethers, we captured precious annual memories and forged forward-looking momentum: rooting deeper, advancing fearlessly against winds, and growing to greater heights.
Integrating the corporate "bamboo" development ethos and "chrysanthemum" gratitude-driven culture throughout the whole event, this annual summit invited every team member to participate in, witness and co-create this milestone occasion. It paid tribute to past accomplishments and role models, strengthened team bonds and anchored strategic priorities, sounding the clarion call for our brand-new 2026 journey.
"Bamboos thrive in open wilderness, shooting high toward the clouds." Bamboo's traits — deep rooting, wind resistance and upward sprouting — perfectly mirror LEAD SCENT's development in 2025. Centered on the symbolic spirit of bamboo, this annual meeting not only recapped our solid efforts and groundbreaking innovations over the past year, but also voiced our aspiration to grow into a vast "bamboo forest" and take global leadership in 2026.
At the opening ceremony, distinguished veteran leaders and partners graced the venue, reminding us of our founding spirit: One generation plants the trees so the next may enjoy the shade. Our vibrant growth today would not have been possible without long-term companionship and joint efforts from all stakeholders. A retrospective video unfolded our 2025 journey step-by-step: our transformation from a hidden champion to a recognized brand icon, completion of our 30,000m² advanced manufacturing base, brand integration of three labels into one unified identity, and the remarkable milestone of securing No.1 global sales volume of two-fluid scent diffusers for two consecutive years. Every milestone embodies bamboo-like tenacity: rooting means growth; every upward shoot represents a breakthrough.
During his keynote speech, Mr. Gao painted an inspiring future vision: "Let the whole world know that our company is the best." He set a clear strategic course for our advancement from "No.1 in global sales toward No.1 brand status" giving every LEAD SCENT team member unambiguous direction and reinforced confidence.
All landmark achievements in 2025 - from technical R&D breakthroughs and market expansion to precise cost control and operational efficiency upgrades - stemmed from collective dedication across the whole team.
- The Manufacturing Center overcame core technical bottlenecks including atomizing-core optimization and anti-tipping leak-proof structures, consolidating competitive advantages for our product portfolio.
- The Sales team forged ahead amid fierce competition. The Americas Division delivered an outstanding revenue of CNY 116.66 million, rising 55% year-on-year and demonstrating extraordinary team synergy.
- Functional departments delivered solid professional support: rolling out paper-free workflows, dismantling cross-departmental silos, building refined cost models and completing material-specification migration for 51 scent diffuser SKUs, safeguarding stable corporate progress.
These accomplishments represent the real-world practice of our bamboo-rooted spirit and form our solid foundation to embark on the 2026 new chapter.
"One single blossom never makes spring; only hundreds of blooming flowers bring full-blown springtime." The Honor · Coronation session of the summit paid highest tribute to every hard-working, forward-thinking contributor. Awards spanned individual honors, team prizes, special recognitions and distinguished achievement awards, covering technical, sales, production and administrative roles. Through honoring outstanding performers, we documented their success stories and shaped replicable, aspirational role-model standards. Bamboo-inspired values — deep-rooted dedication, resilience and fearless breakthrough — became guiding principles for every LEAD SCENT colleague.
On the individual-awards stage:
Front-line sales elites also delivered brilliant performances:
Front-line production teams form the bedrock of corporate growth, with ordinary posts hosting extraordinary commitment. Excellent group leader Tan Jiaxing guided his production team to hit 99% production-line efficiency. Eight outstanding front-line operators demonstrated professional value through hands-on dedication. Safety guardian Liang Guokou bravely responded to an unexpected fire hazard, protecting team safety with decisive action. They stand like firmly rooted green bamboos, quietly sustaining corporate prosperity, proving every position can shine and every sincere commitment counts.
Collective team power turns single bamboo shoots into sprawling bamboo forests.
Mr. Xu Guodong, recipient of the General Manager's Special Award, built the Product Department from scratch, showcasing exceptional professionalism and leadership vision. Mr. Gao received the Team-management Benchmark Award for his forward-thinking strategic navigation and authentic leadership that united the whole workforce, setting an example for all management staff.
Gratitude session drew inspiration from chrysanthemum virtues: blooming against frost, spreading lasting fragrance and growing stronger over time. Custom-designed Chrysanthemum Medals were presented to colleagues based on tenure, embedding gratitude deep within LEAD SCENT's cultural DNA.
As Mr. Gao and Sister Ju placed the custom Chrysanthemum Medals on each recipient, every embrace and round of applause radiated the heartfelt warmth of "the big LEAD SCENT family".
One of the most touching moments unfolded when all medal recipients assembled on stage. Flashlights from mobile phones merged into a sea of twinkling stars, while the whole group sang a specially adapted version of Tomorrow Will Be Better. The song carried gratitude toward Mr. Gao and Sister Ju for their leadership, appreciation for our corporate platform, respect for fellow teammates, and bright hopes for the future. Sister Ju's heartfelt address transformed gratitude into forward-driving motivation, reminding everyone that LEAD SCENT is not merely a workplace for striving, but a warm family.
Gratitude flows both ways. We acknowledge the vision and hard work of veteran leaders, the generous backing of business partners, and every team member's loyal companionship. This shared gratitude solidifies our conviction to march forward side-by-side and thrive together throughout the new year.
Beyond glory and recognition lay laughter and joy. The Gala & Carnival chapter filled the venue with festive atmosphere. Delicious banquets, wonderful stage performances and surprise lucky-draw activities allowed all team-members to unwind after hard work and fully experience our culture of balanced dedication and team cohesion.
Senior management raised glasses together to kick-off the dinner party. Dynamic dances Oriental Lion, Phoenix Rising at Dawn ignited audience enthusiasm. The sales department chorus and original song New Fragrance Year demonstrated our colleagues' versatile talents. Magic shows and energetic dance acts followed one after another, each performance reflecting participants' careful preparation and creativity.
The lucky-draw session delivered wave after wave of surprises. Prizes ranged from small pleasant rewards including nap kits and JD.com gift cards, to mid-tier gifts such as DJI action cameras and brand-name tablets, and grand prizes including AIMA electric scooters, Haier refrigerators and 75-inch Xiaomi smart TVs. The grand-prize 5-gram gold bar pushed excitement to its peak. Special executive-approved super-special prizes including paid leave, early off-work permissions and extra salary bonuses, plus continuous red-packet rain events, made every team-member feel valued and cherished by the company.
Interactive games fostered lively teamwork amid constant laughter. During free photo sessions, colleagues captured precious warm memories. At this moment, job titles and hierarchical gaps faded away; we were simply one big LEAD SCENT family, bonding through celebration and holding fast to our original aspirations amid companionship.
Joyful moments pass swiftly, yet the collective strength we built endures long after. As the summit drew to a close, LEAD SCENT officially kicked off its brand-new 2026 journey. This annual event not only commemorated our 2025 honors and growth but also clarified our 2026 directions and objectives. We paid tribute to every contributor's perseverance and breakthroughs, and conveyed the company's gratitude and expectations for each team-member. Bamboo fortitude has become our corporate backbone, while chrysanthemum grace warms our team spirit.
A vast bamboo forest requires every bamboo shoot to grow in unison; corporate prosperity calls for every team-member to strive as one. 2026 is a year for LEAD SCENT to root deeper and forge fearlessly forward, advancing toward our "No.1 Brand" ambition and realising our vision of a thriving bamboo-forest future.
As LEAD SCENT team members, we shall embody bamboo's soul: take root firmly in our respective roles, stay resilient, dare to make breakthroughs, delve deep into our specializations and keep growing upward. We shall also embrace the grace of chrysanthemums: cherish gratitude, march forward hand-in-hand and spread far-reaching positive influence, building synergy and shared prosperity through joint efforts.
From unique essential-oil molecules blending into LEAD SCENT's signature fragrance; from individual sturdy bamboo shoots merging into a boundless bamboo forest. In 2026, let us carry forward the glory and warmth of this annual summit, holding fast to bamboo-like resilience and chrysanthemum-inspired grace. Driven by our dreams and seizing the prime of our time, we advance side-by-side on this glorious new expedition, allowing LEAD SCENT's unique fragrance to travel to every far-flung corner of the globe.
