Gentle early‑summer arrives, bringing love alongside childlike innocence. As the joyous Children's Day brimming with innocence and hope draws near, LEAD SCENT Group organized a volunteer team to pay a charity visit to Shunde District Children's Welfare Home. This initiative aims to actively fulfill corporate social responsibility and pass on the enterprise's warm‑hearted culture of kindness. We keep our appointment of goodwill and protect children's growth with tangible actions. The visit was not a one‑off gesture but part of a sustained commitment to community engagement that the Group has maintained throughout its development.
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This Children's Day charity outreach was initiated by the Group with voluntary participation from all staff. In the preparation phase, the company opened a charity donation channel for every employee. Colleagues responded enthusiastically and generously donated cash and daily‑use supplies to offer their care. The voluntary nature of the initiative was important: every contribution came from genuine willingness rather than obligation, reflecting a workplace culture in which giving is valued and encouraged.
The total value of cash and material donations from the Group reached CNY 40,123.65. All donated funds and supplies are fully allocated to support children at the welfare home for their daily study, living expenses and overall growth. The donation was designed to address practical needs identified by the welfare home, ensuring that the support provided would be genuinely useful rather than merely symbolic.
The whole donation process remained open, transparent and traceable. Full donation details were published to all staff for public oversight. Meanwhile, Shunde District Children's Welfare Home specially prepared hand‑drawn gratitude postcards made by the kids, as exclusive tokens of appreciation for every donating employee. Every act of kindness is tenderly remembered. These postcards, created by the children themselves, added a deeply personal dimension to the exchange, reminding everyone involved that the beneficiaries were not abstract recipients but real young people with their own creativity and gratitude.
On the morning of May 29, the Group's volunteer team set off in unified uniforms for the on‑site condolence and donation ceremony at Shunde District Children's Welfare Home. After arriving, volunteers unloaded, counted, checked and sorted supplies in orderly fashion, and completed full hand‑over procedures with welfare‑home staff, ensuring every loving item reaches the children. The care taken in this process reflected the Group's broader approach to responsibility: thorough, documented and respectful of the receiving institution's procedures.
At the donation ceremony, Ms. Chen Haiju, Founder of LEAD SCENT Group, together with volunteer representatives, placed the cash donated by staff into the official welfare‑home donation box. All proceeds will be counted and collected by the District Charity Federation, going into the Shun'er Baby Fund. The fund is earmarked exclusively for children's daily care, rehabilitation support and growth assistance within the welfare home, with special‑purpose usage and full‑process transparency. This structure ensures that donations are used as intended and that accountability is maintained at every stage.
Donation hand‑over demonstration, presentation of the appreciation banner and group photos were completed on‑site. This solemn yet warm ceremony bears witness to this two‑way journey of goodwill. Vice‑Director Li Jiongtao presented a commemorative banner of appreciation to Ms. Chen, recognizing the Group's contribution and the spirit of partnership that characterized the visit.
During the activity, all volunteers strictly complied with the welfare home's management and epidemic‑prevention protocols. Subject to special on‑site control rules, volunteers toured and observed in good order. They followed requirements of no close physical contact with children, no photographing of minors and no external dissemination of children's images. We safeguard every child's privacy and innocence through respect and self‑restraint. These rules were not seen as restrictions but as essential expressions of respect for the children's dignity and long‑term well‑being.
Guided by welfare‑home staff, the team gained first‑hand insight into children's living surroundings, study routines and growth status. They deeply experienced the thoughtful care and nurturing provided by the institution, and further understood the meaning and power of charitable companionship. For many volunteers, this was a formative experience that deepened their understanding of social responsibility beyond the workplace.
Each supply item represents down‑to‑earth protection; every donation carries sincere blessings. From corporate‑led public‑welfare support to spontaneous employee giving, every bit of strength stems from genuine kindness. All contributions were completely voluntary with no mandatory requirements, fully demonstrating the fragrance team's fine ethos of benevolence and dedication. This culture of voluntary giving is cultivated over time and reflects the values that leadership has consistently promoted.
While scaling up its core business steadily, LEAD SCENT Group has long kept social giving high on its agenda. We strive to spread warmth via public‑welfare initiatives and empower growth through social responsibility, embedding CSR into every step of corporate development. The Group recognizes that long‑term business success and community well‑being are interconnected, and that companies have both the capacity and the responsibility to contribute positively to society.
Tiny sparks together form a galaxy; small kindness can warm young hearts. Every charitable outreach puts goodness into practice; every heartfelt visit protects childlike innocence. The Children's Day visit was one expression of this philosophy, but it represents a broader pattern of engagement that the Group intends to continue and expand.
Going forward, LEAD SCENT Group will stay true to its original mission and keep investing in public welfare. We will hold more caring assistance programs, deliver corporate warmth through practical deeds, and accompany more children to thrive and chase their dreams with lasting goodwill. As the company grows, so too will its capacity to contribute—and its commitment to ensuring that growth is matched by meaningful social impact. In this way, LEAD SCENT Group hopes to demonstrate that a fragrance business can spread warmth not only through scent but also through action, creating value that extends well beyond the products it makes.
